Reed Hanoun
Founder. Builder. Visionary in Human Performance AI.
25+ years turning breakthrough ideas into scalable, life-changing platforms.
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About Reed
Reed Hanoun is a multi-exit entrepreneur and creator of over a dozen groundbreaking technologies in rehabilitation, cognitive science, and motion analysis. His platforms are trusted by elite sports teams, global insurers, Fortune 100 employers, and public health systems worldwide.
A three-time founder and current CEO of 3motionAI, Reed merges biomechanics, artificial intelligence, and scalable business models to solve real-world problems in healthcare and human performance
Reed's Founder Journey
1
Founder & CEO / Hanoun Medical (1990-2003)
Numerous products and patents in the market space of Rehabilitation,
• Health and Wellness.
• Developed functional testing technology for the physical evaluation of
• employees, as early as 1999, which saved employers millions each
• year in injury costs, by identifying at risk employees.
• System was used by companies including Honda, GM, Ford, Hostess,
• FritoLay, BMW, Anheuser-Busch, Belden Communications, United
• States Postal Service, and many school boards.
• Merged with BTE Technologies in 2004
2
President & CEO / MyTrak Health (2005-2013)
Developed advanced technology based solutions that helped over
• 1 million people worldwide meet their fitness goals.
• Provided an automated platform system specific to health and
• wellness focused organizations, including fitness providers, wellness
• organizations, employers, physicians and insurers, using fitness as
• preventative medicine.
• Made strategic partnership with Curves International, which resulted
• in the sale of MyTrak in 2013.
3
President & CEO / 3motionAI (2016-Present)
• Developed the world’s best single-camera motion capture system, all
• powered by the 3DNeuroNet. It’s the “everything box” for motion
• capture, allowing you or your company to capture any motion in any
• place at any time, all without expensive cameras, restrictive setups, or
• complicated technology for insurers, employers, medical professionals,
• sports teams and senior living facilities.
• Created innovative technology that measures human performance,
• ergonomics and kinematics, through advanced 3D kinematic profiles.
• Accurate physical and cognitive profiling for: ergonomic analysis of physical
• demands of employment; functional profiling of employee capabilities pre &
• post hire; insurance adjudicating injury claims; tracking of functional &
• cognitive decline, Dementia & Alzheimer’s; sports performance and injury
• analysis; early concussion detection.
NERON AI
See Your Brain In Action
Everyday tasks like driving and using smartphones require cognitive-motor integration (CMI). Disruptions from injury or aging lead to clumsiness and confusion. Measuring CMI objectively has been challenging. NERON breaks it down into two brain domains: Agility and Adaptivity. Agility is the brain's ability to execute movements quickly without sensory feedback. Adaptivity reflects how well the brain adjusts movements when conditions change, maintaining accuracy and control.
WEBSITE: neronai.com
Analysis of Complex Movement to Advance Human Performance Needs
Extract critical data insight from any video source to enhance injury prevention or human performance solutions.
The 3DNeuroNet Engine, at the heart of 3motionAI, offers a robust and accessible solution for businesses, providing advanced human motion analytics. This modern, learning-based approach has brought about significant advancements in video analysis across a spectrum of industries, including healthcare, athletics, active aging, fitness, and the workplace, showcasing the tool’s extraordinary power and limitless potential.
Elevating Customer Experiences with Advanced Motion Analysis
The 3DNeuroNet Engine seamlessly addresses motion analysis challenges for businesses, empowering them to enhance their products and services by leveraging the data intelligence extracted from video sources.
We integrate our Computer Vision and Machine Learning models with proprietary algorithms. These are accessible via the 3DNeuroNet Engine as an App or deployable through APIs and SDKs, seamlessly integrating into your technology solutions.
Enabled by our AI powered technology, you’ll have access to unrivalled motion analysis software for any human activity.
The 3DNeuroNet Engine enhances the ability to gain informative video data, all in real-time, or pre-recorded videos.
Real World Applications to Support Your Business
Performing clinical assessment movement tests, analyzing athletic performance, and assessing workplace risk can be difficult to objectively and accurately measure. Apps and technology can often help with this, but with existing solutions, many businesses are still struggling to understand and provide feedback on a customer’s movement in real time.
The 3DNeuroNet Engine streamlines human motion dynamics and aims to solve the problem of analyzing movements from videos.
Workplace Safety & Risk
The 3DNeuroNet Engine seamlessly addresses motion analysis challenges for businesses, empowering them to enhance their products and services by leveraging the data intelligence extracted from video sources..
Sports Performance
Unleash the full potential of athletes across various sports disciplines with 3DNeuroNet technology. Whether you’re just starting out or a seasoned pro, a coach, or a trainer, our advanced analytics offer a limitless array of applications.
Physical Therapy
Enhance recovery from injury, faster reduction of pain, recovery times, and enable 1:1 remote assessment for unparalleled customer care with remote guided therapy and pain management.
Active Aging
Guide the geriatric population with the latest in motion assessments to pinpoint key areas of improvement and sustainability.
Health & Fitness
Empower centers and fitness trainers with 3motionAI technology to accurately measure members’ physical performance and seamlessly track their progress over time.
More Breakthrough Technologies
MyTrak Strength Coach
MyTrak SmartCoach & SlimCoach
MyTrak M-Health Community
Featured Collaborations
Reed's technologies have been trusted and implemented by leading global organizations across multiple industries.

Connect & Collaborate

Reed is currently exploring strategic partnerships, licensing opportunities, and advisory roles in the AI, performance, and digital health sectors. With a proven track record of turning innovative concepts into market-leading solutions, Reed brings unique expertise in merging technology with human performance enhancement. Email Reed LinkedIn

Looking forward to connecting!
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